Defining Life
Instructor,
Anthony Palmer

(FILE NAME)
Rebranding Life

(COURSE)
The Nature of Identity

(INSTRUCTOR)
Hunter Wimmer

(SEMESTER)
Spring 2024

(CATEGORIES)
Branding Design
UI Design
Editorial Design

(DELIVERABLES)
Guide books and a website

(OBJECTIVE)
Select a brand that is inactive, struggling, or no longer in operation, and explore its foundational values and legacy. Reimagine and revitalize the brand by creating a fresh visual identity that preserves its original spirit. Using the new brand strategy and guidelines, propose a range of business opportunities that allow the brand to thrive beyond its initial industry. 

(APPROACH)
I reimagined Life Magazine beyond its traditional photo journalism roots, retaining its core essence while centering on inclusivity, immersion, and empathy. This new version emphasizes meaningful connections, social engagement, and human empathy, resonating with today’s socially conscious youth.